Subway announced the arrival of its Double Chicken Series, featuring 40g of protein and fewer than 500 calories in a 15cm sub. The new line is fronted by Ramon Dino, Brazil’s biggest bodybuilding star and reigning Mr. Olympia champion, in a campaign that combines technical authority with a provocative jab at the competition.
Quem Entende 
de Proteína
Creative Agency
AlmapBBDO

Video Producer
Sentimental

Audio Producer
Punch

Client
Burger King