Amstel’s “Pure Truth” campaign, starring Christiane Torloni, turned internet rumors and memes about the actress supposedly joining Big Brother Brasil 26 into an advertising campaign. In the commercial, Torloni playfully addressed the speculation, saying she had “a busy week” and joking that if audiences wanted to see her in prime time, it would only be in a soap opera or enjoying an Amstel.
The campaign generated immediate online buzz during its airing on Big Brother Brasil. At the moment the commercial was broadcast, Christiane Torloni became the #3 trending topic, while Amstel reached #5, demonstrating the campaign’s ability to transform a viral conversation into real-time cultural relevance.
Pura
Verdade
Creative Agency
AlmapBBDO
Video Producer
Compañia
Audio Producer
Cabaré
Client
Amstel
