With the biggest film in its history, O Boticário launches a short movie about family bullying as part of its Christmas campaign. A recent study revealed that 86% of Brazilians have experienced bullying within their own families, yet only 17% feel comfortable talking about it openly.
The story follows Camila, a young woman who revisits painful memories through a Christmas photo album, moments marked by critical remarks from those closest to her, especially her godmother. Growing up, Camila was shaped by constant pressure to meet beauty standards, facing repeated judgments about her body and appearance.
Álbum
de Fotos
Creative Agency
AlmapBBDO
Video Producer
Youth
Audio Producer
Satellite
Client
Boticário
