In Brazil, only 7.6% of corporate employees are women over 40.
To expose this reality, Grupo Boticário decided to reframe one of LinkedIn’s most well-known symbols – the #OpenToWork badge – and turn it into a statement of resistance.
To expose this reality, Grupo Boticário decided to reframe one of LinkedIn’s most well-known symbols – the #OpenToWork badge – and turn it into a statement of resistance.
Old To Work
Creative Agency
GUT São Paulo
Client
Grupo Boticário
