2021 represents the birthday of Guaraná Antarctica, a brand that is proud to represent the best of Brazilians. So, it’s only fair that the Brazilian people become the center of our celebration. 
And we did that. All Brazilians had the chance to become partners of Guaraná Antarctica. In a campaign that celebrates all the aspects of a country and in the same time, puts bigger decisions on the hands of their consumers.
Guaraná
100 anos

Guaraná
100 years



Creative Agency
SOKO FLAGCX フラグ

Video Producer
Landia / M&A

Audio Producer
Loud+

Visual Arts
Black Madre

Client
Guaraná Antarctica