Popó and Wanderlei Silva are two legends of Brazilian combat sports. They ended up starring in an embarrassing moment during an exhibition fight at a beer brand’s event. A brawl broke out on free-to-air TV after the fight, not only between the two of them, but also involving family members and staff.
Everyone was talking about the new rivalry. And, in record time, BK seized the moment to launch its “two burgers for a great price” promotion as a reconciliation campaign between the two. Scripts promoted the offer with jokes that clearly referenced the disastrous fight and the tense atmosphere between them.
Migos
Creative Agency
AlmapBBDO
Video Producer
Sentimental
Audio Producer
Jamute
Client
Burger King
