The Trans community is often invisible to society – even during Pride month. Therefore, this critical point inspired the urge to provide an impact on the Trans community, which was also receiving a BEATS sponsorship in the 2022 Trans Parade in Brazil.
Not only in June but throughout the year, like most of the brands act on it. The problem never was the lack of talent, only the lack of opportunities for trans artists to shine.
Palco
Beats

Beats
Stage
Creative Agency
SOKO FLAGCX フラグ

Video Producer
Otzi Films

Client
Beats